罗杰·L.马丁（Roger L. Martin） 多伦多大学罗特曼管理学院马丁繁荣研究所主任，曾任多伦多大学罗特曼管理学院院长，2013年获得全球领先的商学院网站 Poets&Quants 的“年度全球最佳商学院院长”提名。杰出的管理思想家，连续5次入选“全球极具影响力的50大商业思想家”（Thinkers50）榜单，在2017年的评选中名列前茅。深受企业信任的战略咨询顾问，为宝洁、威瑞森通信、乐高以及IDEO等全球知名大企业的首席执行官提供战略意见。 詹妮弗·里尔（Jennifer Riel） 多伦多大学罗特曼商学院副教授，针对本科生、MBA和高管讲授整合思维和创新方法，为全球很多机构创办和组织了定制化的研讨班，并为一些《财富》500强公司的高管提供战略和创新咨询。

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work,...(展开全部)

In this new edition of the irreverent, celebrated bestseller, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to cover online advertising, this edition gives you the best advertising guidance for traditional media and all the possibilities of new media and technologies. You’ll learn why bad ads sometimes work,...(展开全部)

If you want to be as successful as Jack Welch, Larry Bossidy, or Michael Dell, read their autobiographical advice books, right? Wrong, says Roger Martin in "The Opposable Mind." Though following "best practice" can help in some ways, it also poses a danger: By emulating what a great leader did in a particular situation, you'll likely be terribly disappointed with your own resul...(展开全部)

This succinct, interdisciplinary introduction to critical thinking successfully dares students to question their own assumptions and to enlarge their thinking through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barrie...(展开全部)

This succinct, interdisciplinary introduction to critical thinking successfully dares students to question their own assumptions and to enlarge their thinking through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barrier...(展开全部)

This succinct, interdisciplinary introduction to critical thinking successfully dares students to question their own assumptions and to enlarge their thinking through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barrier...(展开全部)

This succinct, interdisciplinary introduction to critical thinking successfully dares students to question their own assumptions and to enlarge their thinking through the analysis of the most common problems associated with everyday reasoning. The text offers a unique and effective organization: Part I explains the fundamental concepts; Part II describes the most common barrie...(展开全部)